The previous summer transfer window ended up being a rather busy one for West Brom after being relegated from the Premier League last season, followed by Sam Allardyce leaving the club.

As well as securing the appointment of Valerien Ismael as their new manager, Albion also brought in a handful of new players such as Alex Mowatt, Adam Reach, Matt Clarke and Jayson Molumby among others.

Jordan Hugill was also brought in during the summer to strengthen Ismael’s squad and help them secure promotion back to the Premier League this season, but so far his signature hasn’t proved to be a particularly good piece of business from club owner Guochuan Lai.

Signed from Norwich City on a loan deal until the end of the season, the striker has only netted one goal so far during his time with the Baggies.

Having made 20 league appearances and seven starts in a West Brom shirt this season, it’s not as if the 29-year-old hasn’t had the chance to show what he can do either, proving why Kevin Phillips has said that Hugill has not “stepped up to the plate” for the club this term.

As well as his lack of assists and regular goals, his overall performances have not been good enough either, with WhoScored giving him a season rating of 6.31/10, making him the lowest-rated West Brom player to have started more than one league game in the current campaign.

Taking all this into account, it’s safe to say that Lai may have dropped a clanger by securing a move for Hugill in the summer, even though it’s just a loan deal and they don’t have to keep him on a permanent basis.

With this in mind, it seems unlikely at this moment in time that the 29-year-old will be staying at West Brom after his loan deal ends.

However, there is still enough time left in the season for Hugill to step up and push the Baggies towards promotion if he can find a consistent run of goalscoring form.

His appearance for the Baggies during the final 27 minutes of their 1-0 defeat against Derby yesterday earned him an overall match rating of 7.1/10, making him West Brom’s joint-third highest rated player on the day according to SofaScore. That illustrates that he is capable of playing well, but he just needs to find the back of the net more regularly.

In other news: Ismael should axe “dreadful” £13k-p/w “stinker” who must never play for WBA again